May 29th, 2025

Improved

2025 Pricing Update

Pricing isn’t just a number, we’ve spent months talking with customers, to validate what we knew deep down, our pricing made no sense.‍

The new Foreplay pricing coupled with Lens being the only analytics tool that doesn’t charge you based on your ad spend means more teams can use Foreplay at the fullest capacity.

👉 Read about new plans & legacy plans