November 5th, 2025
New
Turn research into muscle memory.
Save your go-to filter sets to jump straight into curated inspiration — and use new exclusion filters to cut the noise. The right ads, every time, without the hunt.
August 18th, 2025
New
You can now collaborate on a Lens brand with users not a part of your core team. For example, as an agency you can share a Lens account with your client (even if they don’t have their own Foreplay account.
To do this;
Go to Account Settings
Select the Lens account you want to invite a guest to
Scroll to “Guest Users”
Invite Guest
Existing Foreplay users: They will receive an email to collaborate on this Lens
Non-Existing Foreplay Users: They will receive an email and be prompted to create a guest account. All other Foreplay features will be locked for Guest Accounts.
June 18th, 2025
New
More standard conversion types have been added to Lens allowing you to track and optimize for Leads, App Installs and more.
All Standard Conversions:
Website Purchase
Shop Purchase
Add Payment Info Mobile
Add Payment Info Website
Add To Cart
Add To Cart Mobile
Add To Cart Website
Add To Wishlist Mobile
Add To Wishlist Website
Checkouts Initiated
Checkouts Initiated Mobile
Checkouts Initiated Website
Leads
Leads Website
Leads Facebook
App Installs
App Installs Mobile
App Activations
Tutorials Completed
Tutorials Completed Mobile
Achievements Unlocked
Achievements Unlocked Mobile
June 2nd, 2025
Improved
Fixed
Due to some changes from Instagram the mobile saving feature was not reliable. A fix was pushed today and is stable across all content types. If any issues persist please message support.
June 2nd, 2025
New
You can now re-order metrics in Lens by simply clicking & dragging them from within the Graph, Card or table view.
May 29th, 2025
Improved
Pricing isn’t just a number, we’ve spent months talking with customers, to validate what we knew deep down, our pricing made no sense.
The new Foreplay pricing coupled with Lens being the only analytics tool that doesn’t charge you based on your ad spend means more teams can use Foreplay at the fullest capacity.
May 29th, 2025
New
Lens Creative Analytics is officially live at Foreplay. The best part? We’re not charging you based on your ad spend 👇
After 6 months in beta with 100+ top brands and agencies, it's finally your turn.
For years, 10,000+ companies have used Foreplay to:
🔍 Research competitors
💡 Spark creative ideas
📝 Build better briefs
But there was one critical missing piece: your own creative performance.
That’s what Lens delivers:
✅ Creative testing cockpit
✅ Build & share reports securely
✅ Benchmark creative metrics across 20,000 advertisers
We’ve poured love into every detail—from workflows to pricing.
No bloated dashboards. No ad spend tax. Just flat-rate plans designed for clarity.